DMA Developers Add Multi-broker Payday 7/26/05 By Peter Chapman http://www.tradersmagazine.com/magazine2.cfm?id=1&aid=2313&year=2005 Many of the proprietary systems owned by brokers used to be vendor systems. Big brokers have gone on a spending spree in recent years, buying up these systems. Among the remaining “independent” software vendors are FutureTrade, Townsend Analytics, Royal Blue, SunGard Trading, and TradePortal. Vendors such as Lava, FutureTrade, Royal Blue and an up-and-comer, TradePortal, are some of those building out the functionality. Brokers such as Goldman and UNX are not. Interview with David Smithey, TradePortal Chairman and CEO 7/25/05 http://www.socaltech.com/story/0002197.html TradePortal engineers DMA trading software; our flagship product is the Matrixsuite enterprise trading application. Our software enables traders to route orders directly to market makers and ECN's, using advanced order entry types, through a technology that executes trades at the fastest and fairest market prices. The next steps for TradePortal are to launch a branding initiative through our sponsorship of two TradePortal NASCARS in the upcoming Glen Watkins, New York Busch and Nextel Cup series races. TradePortal Launches Branding Initiative With Sponsorship of NASCAR 7/20/05 http://www.infoworld.com/Tibco_Software/company_45870.html? view=3&curNodeId=0&prId=LAW05020072005-1 TradePortal, a leading direct market access software innovator for retail and institutional markets, today kicked-off a branding campaign designed to capture mindshare and establish awareness for their software technology. The cornerstone of this campaign is TradePortal's sponsorship of NASCAR driver Chris Cook of Christine Marie Motorsports during the race weekend of August 12-14 in Watkins Glen, New York. Cook said, "I can't wait to drive the TradePortal Chevrolet and build on the momentum we've established so far in 2005. TradePortal is an exciting, visionary company that I look forward to representing in both races at Watkins Glen." TradePortal Launches Branding Initiative With Sponsorship of NASCAR; Speed, Performance and Control Top List of Shared Values for Trading Software Company and Race Car Team 7/20/05 http://biz.yahoo.com/prnews/050720/law050.html?.v=20 TradePortal CEO, David Smithey commented, "While some may view financial services software and racing cars as unlikely marketing partners, the corollaries of what makes each a success are strikingly the same. Speed, performance, reliability, control and team are five essentials for success in both racing and trading transactions." TradePortal Launches Branding Initiative With Sponsorship of NASCAR; Speed, Performance and Control Top List of Shared Values for Trading Software Company and Race Car Team 7/20/05 http://www.forbes.com/prnewswire/feeds/prnewswire/2005/07/20/ prnewswire200507200900PR_NEWS_B_WES_LA_LAW050.html Nascar driver Chris Cook and TradePortal share the status of up and comers, both committed to success. Smithey says "We both have a strong history of investing in our vision and we are both ready to take the market and the road by storm." TradePortal Launches Branding Initiative With Sponsorship of NASCAR 7/20/05 http://freshnews.com/news/orange-county/article_25544.html TradePortal, a leading direct market access software innovator for retail and institutional markets, today kicked-off a branding campaign designed to capture mindshare and establish awareness for their software technology. The cornerstone of this campaign is TradePortal's sponsorship of NASCAR driver Chris Cook of Christine Marie Motorsports during the race weekend of August 12-14 in Watkins Glen, New York. TradePortal Launches Branding Initiative With Sponsorship of NASCAR 7/20/05 http://www.nascardrivers-online.com/directory/Nascar-Tony-Stewart.php Nascar Driver Chris Cook is a former road race instructor who has worked with NASCAR drivers Tony Stewart, DaveBlaney and Tim Fedewa, among others. Interview With: David Smithey Chairman and CEO of TradePortal 7/6/05 Since 1998, TradePortal has been providing Direct Market Access (DMA) software to the financial services industry. MatriXsuite, its flagship offering, provides traders on both the buy-side and sell-side with fully integrated trading applications, real-time compliance and back office administrative tools for easy management. TradePortal’s enterprise applications suite is distinguished by its single code based architecture. This unique approach enables the MatriXsuite to service multiple markets, including hedge funds, market makers, and active traders. TradePortal is the only company that offers an entire solution suite across two industry sectors (retail and institutional) and ten industry segments. TradePortal Releasing Market Maker Platform 6/20/05 By Alexa Jaworski, Markets Reporter Early next month, TradePortal, a developer of software used to perform direct access trade execution, will be releasing MarketMatrix, an integrated trading platform for market makers. TradePortal is in the process of beta testing MarketMatriX with Pacific Growth Equities in San Francisco. When the product was introduced to the firm, it made sense they take TradePortal’s Direct Market Access (DMA) approach to their market making segments, where they were using two different products at the same time. Market makers receive a tremendous benefit from one centralized trading platform offering them a single tool to access the unique benefits of the multiple systems previously on their desks. As a byproduct of the single source, centralized management capabilities that MarketMatrix provides to market makers, firms like Pacific Growth enjoy substantially reduced costs by eliminating the overhead of multiple systems. Systems & Services; The Weekly Factoid Feed; Go East, Young Manager 6/20/05 http://www.securitiesindustry.com/article.cfm?articleid=15769&pg=bnews Direct market access specialist TradePortal Securities saw its DirectEX application programming interface (API) for market data localization and format conversion adopted by Tokyo's Takada Group, a direct access software company. Takada will use the API to provide access to U.S. stock markets through its Japanese-language Musashi front end for traders. TradePortal Bridges U.S. Stock Market Access to Japanese Traders; Takada Group Embraces Direct Market Access Technology 6/14/05 http://biz.yahoo.com/prnews/050614/latu051.html?.v=14 According to TradePortal CEO, David Smithey, the next phase for Direct Market Access (DMA) expansion into Japan will likely be its integration into the equities exchanges themselves and might incorporate the use of Electronic Crossover Networks (ECNs). TradePortal is well positioned to support this evolution through its enterprise solution, MatriXsuite. MatriXsuite is an enterprise application that brings the best of DMA technology to all sectors of the securities industry. Later this month, TradePortal will launch its newest product, MarketMatriX, its DMA application customized to the needs of Market Makers. "Recent years have seen a phenomenal shift in securities trading in Japan, with active traders becoming a driving force behind the retail markets," said Neil Katkov, senior analyst, Celent Japan. "DMA technology for cross-border trading can potentially answer a real need in this and other sectors of the Japanese securities market for access to new products and best execution." TradePortal Bridges U.S. Stock Market Access to Japanese Traders; Takada Group Embraces Direct Market Access Technology 6/14/05 http://www.sys-con.com/read/100210.htm TradePortal, a software developer for the financial services industry specializing in direct market access technology, today announced that it has opened new doors to Asia through the recent development of its DirectEX Application Programming Interface (API), which converts market data into a localized format that can interface with other trading applications. Adopted by Takada Group, a direct access software company based in Tokyo, Japan, the API enables U.S. stock market access through Takada's front end trading application, Musashi. Musashi is written entirely in Japanese thereby limiting Takada Group's customers the ability to execute trades against the U.S. equities markets. TradePortal Bridges U.S. Stock Market Access to Japanese Traders; Takada Group Embraces Direct Market Access Technology 6/14/05 http://www.finance.lycos.com/qc/news/story.aspx?symbols=NASDAQ:TIBX&story=200506141300_PRN__LATU051 TradePortal, a software developer for the financial services industry specializing in direct market access technology, today announced that it has opened new doors to Asia through the recent development of its DirectEX Application Programming Interface (API), which converts market data into a localized format that can interface with other trading applications. TradePortal Vision Yields Direct Market Access Trading Platform That Crosses All Market Segments; Software Engineering Centered on One Code Base for Extensible DMA Applications 6/1/05 http://biz.yahoo.com/prnews/050601/law055.html?.v=14 Not more than ten years ago, first generation direct market access software platforms were developed with the tools of the day; tightly coupled models based on legacy systems. These models were LAN based, which limited traders to equities and required on-site trading, and were developed with the expressed needs of the retail trader in mind. And why not? Retail traders were the main audience for direct access tools and did not require the backend management capabilities, scalability and interoperability inherently required by institutions. As these first generation tools were being put to task, Irvine, Calif.-based TradePortal was stealthily crafting a software platform that extends direct market access across the board. Determined to develop a platform that brings the value of direct market access technology to all segments of the securities industry, the company's chairman and CEO, David Smithey, enlisted his development team to bridge the technology gap between the retail and institutional sectors. TradePortal Vision Yields Direct Market Access Trading Platform That Crosses All Market Segments; Software Engineering Centered on One Code Base for Extensible DMA Applications 6/1/05 http://news.morningstar.com/news/PR/M06/D01/1117630861641.html First in line was TradePortal's flagship product TradeMatriX which services the retail market and was developed to meet the needs of the demanding retail space. TradePortal found that providing software which services this group of sophisticated traders was instrumental to understanding how to develop other functionality, that in the future that would cross over into the institutional space, and offer features that would benefit the institutions. TradePortal to Usher in New Era of Direct Market Access for Institutional Financial Brokerages; Compliance, Automation and Competitiveness Issues Converge on Financial Services Market as Business Execution Weighs in the Balance 5/4/05 http://biz.yahoo.com/prnews/050504/law041.html?.v=42 Industry watcher, Sang Lee, managing partner of Aite Group, commented that, "There is no question that we are in the center of great change in the financial markets which also means it is a time of great opportunity. TradePortal's technology approach which focuses on fueling IT with highly scalable DMA software is poised to become mission critical technology for companies looking to embrace the current trading environment as a launch pad for new business opportunities." TradePortal to Usher in New Era of Direct Market Access for Institutional Financial Brokerages 5/4/05 http://www.forbes.com/prnewswire/feeds/prnewswire/2005/05/04/ prnewswire200505041000PR_NEWS_B_WES_LA_LAW041.html "When we first started, our goal was to form a retail brokerage that would embrace the latest available Direct Market Access (DMA) tools. When we realized how much functionality was lacking and that the existing software could never fuel institutions, we realized what an incredible opportunity there was to develop the next generation of DMA technology," explained David Smithey, Chairman and CEO of TradePortal. TradePortal to Usher in New Era of Direct Market Access for Institutional Financial Brokerage; Compliance, Automation and Competitiveness Issues Converge on Financial Services Market as Business Execution Weighs in the Balance 5/4/05 http://www.forbes.com/prnewswire/feeds/prnewswire/2005/05/04/ prnewswire200505041000PR_NEWS_B_WES_LA_LAW041.html TradePortal, a software developer for the financial services industry specializing in direct market access technology, is readying the release of the industry’s first Direct Market Access (DMA) technology designed from the ground up for institutional customers. The flexible nature of TradePortal’s DMA platform guarantees interoperability with legacy systems, while delivering a secure, stable solution with unlimited scalability.